Buying an email list to generate leads, but it might seem quite harmless. Many people purchase email lists because they are impatient. They want instant gratification in the form of success.
If you have launched a new business and want to take your company ahead, then don’t choose this path. To find a shortcut to success, it sounds attractive, but one shortcut can lag business. Purchasing email lists will give you nothing instead of pain and misery. It may turn you and your company’s reputation hell.
“Purchasing an email list might seem like a person having no brain – it’s fast, easy and affordable; but it is not beneficial for the company’s success.”
Your Reputation is Everything
After purchasing email list you will email those people who are on email list. But they don’t know “who are you” and most likely they do not want to know you either. They will ignore you most of the time. Making Reputation online is crucial, and you definitely don’t want to spend huge amounts of time and money on reputation management, trying to get search results buried..
Lists aren’t Always Foolproof
Good email address lists cannot be bought easily. Email lists that can be bought are mostly spurious. One can even say that this entire business of selling and buying of e-mail list is nothing but short of a sham.
You will Get a Poor Response Rate
Purchased email address lists will always disappoint you. Another reason of getting poor response is that less than 10% of the contacts in your purchased list will open your emails, out of that 10%, approximately 2% will generally click on a list and from those 2%, mostly click on the “unsubscribe” link.
Your marketing goals will always remain unreachable.
Here a big question arise why are you purchasing an e-mail list? To generate more leads and close more deals, right? But you’ll be getting the completely opposite effects as you thoughts.
If you have a marketing strategy and goals to accomplish, then also you will never reach your target. Maybe someone will mark you as spam traps, once you send them mail, they can say you goodbye. Then things become really serious. It is really difficult to meet your goals if your mails keep ending up in everyone’s spam folder.
Other People Are also Using the Same list
When you buy an email list, other people are also using exactly the same list as you. They also bought the list, just like you, and they might be sending out email after email to the same recipients. Then in case it can happen, users may have even put filters in the email address so that they can’t see your emails.
Your account may Terminate by email service providers.
If you are using an email service provider to send emails, you are probably on a shared IP email server. It means you are sharing this mail server with a bunch of other companies. So there are more chances, you will get marked as spam by your contacts. You may be blacklisted after getting marked as spam repeatedly.
Spamming other people is a punishable offense according to the law. ESPs do not allow email campaigns that rely on purchased email lists. They will block you and terminate their acoount, because your activities are affecting other people on the same server.
Our aim is not to discourage you. So don’t think that we are trying to discourage you. We are not. We are genuinely trying to help you out and prevent you from doing this mistake.
What can you do to Build An Opt-In Email List
Other ways to reach your target audience are discussed below
Sign up with a good email service provider
Scrap the lists that you’ve bought in the past, and don’t try to cut corners by sending out mass emails from your email client. Referred to as an ESP, email service providers make it easy for you to design, send, and track emails to your opt-in list.
1. Create an opt-in list.
Using Express Pigeon, you can easily create a new email list and call it whenever you want. It is the database where emails are collected when new people sign up for your email address.
2. Add highly visible forms to your website and social media pages.
Adding visible SignUp forms to your website especially for WordPress users. You also offer a way to add multiple SignUp form to the web. These forms are entry points for interested blog readers or Facebook fans to sign up to receive your future email communications.
3. Try to know your customers.
Trying to know about your audience’s needs ie. “What they exactly want”, this could be a list of great resources, a short getting started guide, or even a video tutorial. Offer them an opportunity to opt-in to receive emails from you in the future. It’s important to explain what value you will add and why they should sign up to your web.