Thesis Scientist

Marketing Techniques

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facebook-marketing

Facebook is very big. Among all, Facebook is the largest social network in the world. It has more than 1.23 billion active users, 62 % login on a regular basis.

Facebook marketing platform allows you to zero in and show the type of people you are looking for. You can target by location, demographics, interest.

Benefits of Facebook Marketing:

In modern time, Facebook is very widely used social network because of several reasons:

  • It is a low cost marketing strategy.
  • Providing customer support via Facebook is very easy.
  • User traffic to a website can be increased.
  • Interactive marketing strategy and has more than 1.23 billion active users.
  • Reach targeted audiences and gather more leads.

How can You Use Facebook for Marketing:

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Facebook is a very powerful tool for marketing, whether you are a big corporation or small one. It’s a great platform to keep customers updated, develop brand identity, or explore your reach.

1. By Creating your Facebook Business Page

A Facebook page is a free business marketing tool. These pages let businesses identify themselves by sharing links, posts and images. Users can like a page by which they will automatically receive updates from that page in their newsfeed. Your Facebook business page is a great spot to develop your brand identity and present your user side.

2. Facebook Advertising: Classic Ads

Facebook provides a targeted advertising platform for ads, which appears in the side column of the Facebook site. You can create ads targeted at specific locations, ages, education level for advertising. These ads include a header, an image or a click through link to either a Facebook page, Facebook app or an outside website. If the user doesn’t like the ad, Facebook also provides an option for close ad.

3. By Hosting Facebook contests

Facebook Contest is another marketing technique that helps in increasing fans and brand identity. First, you have to decide which type of contest will help to reach your goals and then choose a third party app to run the contest and pick a relevant prize.

4. Sponsored Stories

Sponsored Stories are a type of Facebook ad that represents a user’s interactions to the user’s friends. The objective of Sponsored Stories is to have a user take the same action as their friends. If a user sees that some of him/her friends like a specific page, then he/she pays more attention to that page. Advertisers can choose to show friends “likes ” if they want more likes on that page.

5. By creating Groups

Facebook groups are like the discussion forums, but have some extra features. You can create groups related to your industry or products to reach out to your potential customers. Groups are free and have high levels of engagement but it can be very time consuming.

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What is Twitter Marketing?

Twitter is a micro-blogging tool in the social world because it distributes short and disconnected messages. It is a short message communication tool that allows you to send out messages up to 140 characters long to your subscribers. You can include a link to your web content, a photograph or an image in your tweets.

On twitter, you follow other people, and other people follow to your twitter account. This helps you to read, reply to and share their tweets with your followers.

Benefits of Twitter Marketing:

Twitter can compliment other communication channels. Twitter has various uses and benefits for business:

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1. Better Customer Service

Twitter is an excellent customer service tool. You can not only respond to or contact with you customers but can also search the customers. It also lets followers communicate with you too.

2. Generating Leads

Tweeting about special offers and products make your followers to find out more and potentially leading to sales. It helps in developing your business.

3. Positive Branding

Twitter also helps in creating a positive association with your brand. The impact of this association may not appear right away, but people will begin to associate with your brand with time.

4. Strengthening Your Connection with Your Local Community

Twitter provides advantageous opportunities both globally and locally. If you have local business then you can include location to your tweets. You can share local business information, provide solutions to various social issues. This helps in strengthening your connection with your local community.

5. Researching Trends

It is not necessary to tweet to use twitter. You can search or follow the tweets to get an idea of trends and topics that twitter users are interested in. you can also search conversation that is happening right now because Twitter works in real time.

How You can Use Twitter for Marketing

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1. Keep in Touch with Bloggers/ Media

It is very easy to follow people on twitter and people also follow you. It Is really a very efficient way to connect with the influential people in media as compared to calling or emailing them.

2. Announce Specials, Deals or Sales

You can use Twitter to announce special offers instantly to a large audience. This will help you to develop your business.

3. Live Updates on Events or Conferences

If you run your own corporate event, twitter can be used to announce last minute changes. It Is a great last minute marketing tool.

4. Promote Big Articles, Webinars, Interesting News and More

It’s very easy to post links on twitter. If you have any content which can address your audience, post the links of those too.

5. Tweet Regularly

Tweeting regularly is a sign of active or healthy profile. Be sure you are tweeting relevant or useful information.

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Whatsapp Marketing

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Whatsapp is the fastest growing social media network in the world. It is an app of next generation that provides the marketers not only the ability to send the bulk messages, but also helps in digital marketing to reach out the 900 million users (and increasing) who are on Whatsapp.

Benefits of Whatsapp Marketing

Whatsapp marketing has become so big in no time because of some striking features:

1. Supports Multiple Multimedia Format

Text messaging has some limitations. Text based messaging does not support pictures. But this is not the case with Whatsapp. Whatsapp enables you to send messages in multiple formats:

  • Text
  • Images
  • Videos
  • vCards

2. Can Track How Message Broadcast performs

Whatsapp has the feature: Blue Tick. It tells the status of the message. If the recipient of the message opens and reads the message, then the tick turns blue. It will be easy for marketers to measure how their promotional advertising messaging campaigns performed.

3. Can Send Messages to the DND numbers

At the time of broadcasting messages to the broadcast list, don’t worry about the DND numbers. Marketers can even contact with those who are in that list by Whatsapp.

4. Whatsapp Message Broadcasting: The Big Feature

The most powerful feature- rich messaging app, Whatsapp enables the marketers to contact their audience anytime and anywhere.

How to Use Whatsapp for Business

In India, Whatsapp is more popular as compared to Facebook. There are some creative ways to implement Whatsapp in your business:-

1. For Internal Team Communication

The best thing about Whatsapp is that almost everyone uses it and it does not require any type of training. We don’t need to explicitly say the team to check Whatsapp as they are anyway hooked in it. To share instant messages for which mail is not essential, Whatsapp is fast and fun to use.

2. For Customer Communication

Using Whatsapp for Customer Communication helps in getting a better response. If you use Whatsapp instead of direct phone calls, you will get 40% more result because no one appreciates calls from unknown numbers.

3. For Customer Support

Whatsapp could be a great tool for customer support. Customers always prefer to send a message over Whatsapp rather than calling on a helpdesk number.

4. For Marketing and Promotion

Whatsapp can be used to send messages, videos, images of your products to users across the world. There are less restrictions on the format as compared to SMS or E-mail and delivery chances are high. Always use Whatsapp to connect with your existing loyal customers instead of trying to reach new users.

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Best E-Mail Service Providers

Now a day’s email services are providing a best way of communication. These services are secure for communication. We all opt email services which are fast, secure etc. But it’s too complex to choose best services to someone.

Here are best email services which can help someone to choose a good email service:

1.Gmail
gmail

It is mostly used & best free email service in the world. It is most popular service from Google. Gmail provides a very simple user interface. Most of the people in world prefer Gmail. Some of its best features are:

  • Storage: Gmail provides 15GB of free storage to its users. You can use this free storage for Google Drive and Google Plus photos.
  • Security: Gmail comes with some of the best security feature include HTTPS, malware & phishing protection and best anti-spam shield. It also provide two-step authentication feature.
  • Productivity: You can send email attachments up to 10GB. It supports both POP and IMAP.
  • Mobile Apps: Gmail apps are available for Android and iOS mobile phones.
  • Send Limit: 100 people/ connection and 500 emails per day.

Negative point is if you send more than 500 emails in a day your account will be disconnected.

2. Outlook.com
outlook

It is free and famous email service from Microsoft. Earlier it was known as Hotmail. Like Gmail, Outlook provides a cleaner user interface. Outlook.com provides better privacy features than Gmail.

Its features are:

  • Storage: Unlimited storage space.
  • Security: Industry standard spam filtering and virus scanning.
  • Skype: it is integrated right in Outlook.com.
  • Productivity: POP3, IMAP and EAS are supported.
  • Send Limit: 100 messages / connection/ day.

High Limit is available for paid Accounts only.

3. Yahoo Mail
yahoo

Yahoo Mail is another popular free email service. This service is provided by Yahoo. Yahoo Mail, gives 1TB (1000GB) of free email storage. Yahoo messenger is already integrated in Yahoo mail. POP and IMAP are supported by Yahoo mail.

Security: Its anti-spam features are best. It also provides SMS messaging. Its interface is similar to Outlook.com.

Message sending limit is 500 /day and 100 people/ message/ hour.

4.AOL
AOL

It is abbreviation of America Online. AOL mail is also a popular & free web-based email service.

Its features includes unlimited email storage, spam & virus protection, SSL based process, spell checker etc. POP3, IMAP and SMTP are supported by AOL mail.

  • AOL Mail is one of the best services made for personal use.
  • You can send 200 messages / connection.

5. Zoho Mail
zohomail

It is best web-based email service with a cleaner looking user interface. Surety is given about best privacy features in ZOHO. Its features are Zoho docs, best security, iOS & Android apps, POP/IMAP migration etc.

Zoho Mail is a free email service and can be used for personal & business use.
Send Limit is 200 per day.

Limitation is high sending limit is available for paid accounts.

6. Mail.com

It is also a free email service operated by an internet company based in Germany. It provides features including unlimited email storage, great spam & virus protection. Mail.com can also be accessed from mobile via Android & iOS apps. Send attachment up to 50MB size.

7. Yandex Mail
fragtist-yandex

It is the best free email service provided by Russian internet company. Yandex Mail provides unlimited email storage, SSL access, POP/IMAP support and more. One of the main points of this free email service is that it is protected by “Spamoborona” technology and the Dr.Web antivirus.

  • Yandex Mail’s mobile app is also available.
  • Email Limit is 100-200/day.
  • Yandex Mail lacks filters and text snippets that learn by example

8.Proton Mail
proton_mail

It is one of most secure free email service. It is an open source email service. Highly secured. Use of end to end encryption for email service. All of the data stored in proton mail servers is in encrypted format. Hard Disks on Servers are encrypted with multiple passwords. Proton Mail can be used on Android and iOS app on mobile devices. Account storage is 500MB.

For free account message sending limit is 50 /hour and 100 / day.
But in paid account you can send 1000 messages / day.

9. GMX Email

Is a free email service for personal and business use. Its features include unlimited storage of emails, 50MB attachment size, file sharing, spam & virus protection POP/IMAP and SMTP support etc.

10. iCloud Mail
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It is the free email service from Apple. Access of this email can be from IMAP. You can create iCloud Mail from only Apple’s devices. Storage is 5GB. The number of recipients you can message each day (1000 recipients) the maximum number of recipients per message (500 recipients).

11. Fast Mail

It is an email service offering paid email accounts for individuals and organizations. Storage is 2GB to 100GB. Attachment limit is 50MB. It supports POP, IMAP and SMTP. Access is done by SSL, TLS. Sending limit is 120 messages per day

12. Hush Mail
hushmail

Hush Mail is a paid email service. It offers 25MB storage free accounts (trial period) and up to 10GB for premium accounts. Attachment size is 25MB.SSL and TLS access process. It is highly secured.

If you are using webmail then only 350 emails can be send in one day. In case of POP/IMAP you can send 2000 mail in a day.

13. Rediff Mail
rediff_mail

Rediff Mail is a web based email service.It provides unlimited storage space. Rediff mail is also available in mobile phone. It supports POP3, IMAP protocols. In case of SMTP and Webmail you are restricted to 100 mails per day. But our account is relay with 250 SMTP, so you can send 250 mails per day.

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